On our minds.
Signals turned into decisions. What is shifting in AI, search, and buyer psychology, scored for the ninety days that matter, and written for people who move markets.
How to hire a branding partner (and spot a vendor pretending to be an expert)
If they take your order without a single hard question, you hired a vendor, not an expert. What to ask before you sign.
Latest thinking
What the brain actually buys: why your features don’t sell
Your customer decides first and explains later. Most marketing is aimed at the explanation.
The archive
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Every Tuesday, one signal
turned into a decision.
The Brave New Business Journal. One macro signal translated into a marketing decision.
For people who run B2B companies and are tired of sounding like everyone else. Every Tuesday: macro events translated into stories for your brand, evergreen advice turned into steps you can take today, and one trick for saying what you do in simpler, sharper words.
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